Tips & Insights

Video Marketing
Tips & Strategies

Free insights from 5+ years of VSL and video ad production

The 5-Second Hook Formula That Stops the Scroll

Learn the exact psychological framework I use in every VSL to grab attention in the first 5 seconds and keep viewers watching until the CTA.

How AI UGC Outperforms Traditional Video Ads

Real data from 50+ campaigns showing why AI-generated UGC consistently beats studio-produced ads for e-commerce brands on TikTok and Meta.

3 VSL Structures That Consistently Achieve 3× ROAS

Breaking down the exact frameworks behind my highest-performing VSLs — including the supplement funnel that delivered 5× ROI for a client.

Writing Scripts That Convert: My Full Process

From product research to psychological triggers — the exact process I use to write every VSL script, step by step.

TikTok vs Reels in 2025: Where Should Your Budget Go?

A detailed breakdown of platform-specific performance data for e-commerce brands deciding where to invest video ad spend.

My Complete AI Video Production Stack in 2025

Every tool I use — Runway, ElevenLabs, HeyGen — and exactly how I combine them to produce broadcast-quality content cheaply.

Ready to Apply These Strategies?

Let me handle the production while you focus on scaling.

Start a Project → Read the Blog